1
ShangHai
Brand Manager (Transformers)
Drive the overall Transformers business and act as the “brand content expert” to deliver the Transformers story through toy, game, online gaming and entertainment programming.
Set brand targets and objectives, review and manage the product line, plans and performance. Partner with Global Brand Team in creative development and ensure consistency with brand vision. Act as key liaison with Transformers fans in China and work to strengthen relationships with this community.
• Degree in Marketing or Business with a minimum 5 years’ brand management experience, preferably with digital marketing knowledge
• Possess strong marketing insight with thorough knowledge of competitive retail environment
• Possess strong marketing insight with thorough knowledge of competitive retail environment
2
ShangHai
Trade Marketing Manager
Lead and manage the strategic and effective execution of Hasbro’s marketing and sales strategy in Hyper Market.
Contribution to internal processes and sales planning process cooperated with internal marketing team and sales team.
Develop tailor-made promotional support solutions in answer to communications briefs generated by product managers for Hasbro brands and categories.
• Degree in Marketing or Business with a minimum 5 years’ management or trade marketing management experience with a global consumer goods or retail brand
• Possess strong marketing insight with thorough knowledge of competitive retail environment
• Possess strong marketing insight with thorough knowledge of competitive retail environment
3
ShangHai
Licensing Manager
To develop and manage Publishing and Promotion relationships with companies that will produce programs utilizing Hasbro-owned trademarks and brands in efforts to expand trademark awareness, and generate revenue.
Lead the category planning and execution process for all brands from concept to market.
Partner with and support Creative (Graphic Design & Development) on development of color palette, patterns, backgrounds, retailer exclusives, etc.
• Bachelors degree with over 5 years licensing, publishing and marketing experience
especially in brand management, licensing industry or consumer goods required
• Excellent communication skills and negotiation skills
• Focus on retail
• Excellent communication skills and negotiation skills
• Focus on retail
4
Guangzhou
Area Sales Manager – Southern China
To achieve Sales Results as well as to develop coverage, distribution and in-store visibility for Southern China.
To work closely with distributors and local partners to make sure the level of service and monitor the actual outcome in Southern China.
Detect and propose business development and growth opportunities, ensure quantity and quality development in Southern China.
• 8 - 15 years sales experience with the market knowledge
• Strong analytical ability and people management capability
• Strong on negotiation skills and communication skills
• Strong analytical ability and people management capability
• Strong on negotiation skills and communication skills